From May 13 to 15, discover in Bilbao how to turn consumer experience into data that drives your product’s success.
Sensesbit will be present at Food4Future Bilbao 2025, showcasing disruptive technology to launch products that truly connect with consumers.
In an increasingly saturated market, having a good product is not enough — you have to win over the consumer from the very first bite. At Sensesbit, we know that well. That’s why we’re bringing our technology to the upcoming Food4Future – Expo FoodTech, from May 13 to 15 at the BEC (Bilbao Exhibition Centre).
Here’s what to expect from the event… and why sensory analysis is key to the future of food.
Why “just working” is no longer enough
Because if they don’t like it, they won’t come back. Success today doesn’t just depend on functionality, but on the sensory experience: flavor, aroma, texture, appearance... elements that directly impact consumer perception and the return on your innovation.
Sustainability with flavor: the new standard
Sustainability is no longer optional — it’s expected. But it’s also a challenge.
Reducing environmental impact without sacrificing taste or quality requires reformulation, new ingredients, adapted processes… and precise measurement of every change.
75% of leading companies already integrate sustainability as a business pillar. But being sustainable doesn’t mean being less memorable.
With a validated sensory approach, you can ensure your product is both responsible and desirable.
Key innovations at the event: from digital twins to alternative proteins
Digital twins + sensory analysis
Digital twins simulate a product’s behavior from formulation to transportation. But to make the model realistic, it needs sensory data: how changes are perceived, which attributes matter...
With Sensesbit, you can feed these models with real data and predict success before launch.
Alternative proteins
Plant-based and cellular innovation must be more than healthy or sustainable — it must convince consumers on all sensory levels.
What does it taste like? What’s the texture? Would they choose it again?
Measuring this makes the difference between success and stagnation.
Sensory analysis with data, not assumptions
Sensesbit transforms consumer perception into actionable data. Our platform helps you:
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Identify the critical attributes that attract and retain consumers.
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Reduce rejection risk and save time on reformulations.
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Make decisions based on real sensory metrics, not hunches.
With our dashboards, you can measure acceptance, adjust before launch, and connect your product to real market expectations.
See you at Food4Future 2025
Come discover how to turn sensory experience into a competitive advantage.
We’ll be there to show you how to go from “I think they’ll like it” to “the data says they do.”
👉 Visit us at the event:
https://sensesbit.com/food4future-bilbao-sensesbit