Customer Stories: Cooperativa La Palma

The Challenge

Leading the production and commercialization of cherry tomatoes and specialty mini vegetables in Europe is no simple task. With over 90% of its production destined for demanding Central European markets, Cooperativa La Palma faced a key challenge:

Optimize their sensory processes to continue ensuring the quality, innovation, and experience that set them apart.

Their goal was clear: to find a more precise, objective, and efficient way to evaluate critical attributes like taste, aroma, ripeness, and appearance. They needed to transform a traditional process into a true competitive advantage—without compromising the quality that has positioned them as market leaders.

The Solution

In its pursuit to improve sensory processes, Cooperativa La Palma discovered SENSESBIT, a technological solution designed to enhance decision-making in the food industry. After evaluating other tools, they chose SENSESBIT for its specialization, ease of use, and its ability to generate high-value, interpretable data.

They implemented:

• An advanced platform enabling precise, real-time sensory evaluations.

• Objective analysis of product attributes like taste, texture, aroma, and visual appearance.

• Identification of not only current but also superior new varieties, opening up new improvement and innovation opportunities.

“SENSESBIT has allowed us to ensure quality at every stage, optimizing our products to continue leading with excellence in the most demanding markets."
— Quality Team, Cooperativa La Palma

Los Resultados

Since implementing SENSESBIT, Cooperativa La Palma has successfully transformed its sensory process into a strategic source of information. They now benefit from:

• Reliable and visual data, enabling decisions backed by solid evidence.

• Continuous innovation, thanks to the detection of new product varieties with better sensory performance.

• Stronger alignment with European market expectations, maintaining their leadership in quality and product differentiation.

With SENSESBIT, sensory processes went from being a routine task to becoming a lever for growth and excellence.