The Challenge
When the supplier of the signature aroma that brought life to the popular cheese snack disappeared from the market, the brand faced a critical situation. That aroma wasn’t just a formula component—it was the soul of the product. Even the slightest change could alter consumers’ perception of flavour and open the door for them to try alternatives from competing brands.
The company knew it couldn’t take that risk. They needed to find a new supplier without the consumer noticing any difference. Preserving customer loyalty was essential, and that meant ensuring the new ingredient was sensorially indistinguishable from the original.
The Solution
That’s where Sensesbit came in. The company implemented our SaaS to carry out rigorous and efficient sensory tests. These included:
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Triangle tests with the main product, in which trained panellists compared different versions to detect any sensory differences.
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Acceptance tests using a secondary product that contained the same aroma in a lower concentration. In this case, children tested the product while parents provided feedback, validating whether the new ingredient maintained the same level of acceptance.
“With the support of Sensesbit, we were able to approve our new supplier efficiently and no longer worry about potential sensory differences that could affect our product.”
— Head of Quality
The Results
The company successfully approved the new aroma without impacting the consumer experience. Consumers never noticed the change—and most importantly, the brand avoided the risk of losing them to the competition.
Thanks to Sensesbit, the snack manufacturer was able to:
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Objectively compare three different aroma options
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Obtain real-time statistical results
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Make an informed decision without compromising consumer perception
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Increase flexibility across the supply chain
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Achieve a 108.33% ROI, thanks to increased efficiency and savings on reformulations and brand-related losses
