Industry
Snacks
Challenge
A salted peanut manufacturer was experiencing lower market acceptance compared to its competitors, without fully understanding the reason why.
Results
It was discovered that the salt levels were higher than those of competing products, leading to a less favourable taste experience and negatively impacting consumer acceptance.
A salted peanut manufacturer, once a market leader, began to see a decline in sales. The product had been popular for years, but it was no longer generating the same consumer preference. Competitors were catching up fast, and it became essential to understand what was hurting the product’s acceptance in order to make strategic decisions and improve market positioning.
The manufacturer turned to Sensesbit to identify which product characteristics were negatively affecting consumer perception. Penalty Analysis measures the impact that deviations in sensory attributes—such as a flavour being too strong or too weak—have on overall product acceptance.
Thanks to Sensesbit, the snack company achieved:
The company not only regained its competitive edge but also secured its position ahead of the competition in the market.
