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Case Study: Successful reformulation

snacks-case-study

Industry

Snacks

Challenge

A salted peanut manufacturer was experiencing lower market acceptance compared to its competitors, without fully understanding the reason why.

Results

It was discovered that the salt levels were higher than those of competing products, leading to a less favourable taste experience and negatively impacting consumer acceptance.

+15%
Acceptance rate
+9%
Purchase rate
80x
Return on investment (roi)

“We were able to quickly identify the factors that were holding the product back, which allowed us to make effective adjustments and outperform the competition in the market.”

Head of R&D

Snack manufacturer

The Challenge: Beating the Competition

A salted peanut manufacturer, once a market leader, began to see a decline in sales. The product had been popular for years, but it was no longer generating the same consumer preference. Competitors were catching up fast, and it became essential to understand what was hurting the product’s acceptance in order to make strategic decisions and improve market positioning.

The Solution: Penalty Analysis

The manufacturer turned to Sensesbit to identify which product characteristics were negatively affecting consumer perception. Penalty Analysis measures the impact that deviations in sensory attributes—such as a flavour being too strong or too weak—have on overall product acceptance.

The Results

Thanks to Sensesbit, the snack company achieved:

  • +48% increase in product acceptance rate
  • +40% increase in purchase rate, reflecting greater consumer preference
  • An 80x ROI, driven by efficient product optimisation and reduced reformulation losses

The company not only regained its competitive edge but also secured its position ahead of the competition in the market.

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