The Challenge
In the beverage industry, ensuring that every product batch meets the highest standards of sensory quality and consistency is a major challenge. One of our clients—a beverage and soft drink manufacturer—faced the task of approving a supplier for a key ingredient, while ensuring that this change wouldn’t affect consumer perception or the final product’s quality. They needed a way to validate that the new ingredient wouldn’t alter the consumer’s sensory experience.
The Solution
To address this challenge, our client implemented Sensesbit, a SaaS platform designed to conduct precise and efficient sensory analysis. Using the tool, the company carried out discrimination tests (such as triangle tests) to detect any perceptible differences between ingredient samples, ensuring that the supplier change had no impact on sensory quality. Key factors in their decision included the platform’s ease of implementation and its ability to deliver real-time statistical results.
“What we valued most about Sensesbit was the ability to quickly validate sensory differences between batches and ensure consistency without compromising quality.”
— Head of Quality
The Results
With Sensesbit, the company successfully approved their new supplier and ensured every batch met strict standards of sensory quality, consistency, and flavour. The solution prevented ingredient differences from affecting consumer perception, preserving both loyalty and satisfaction.
Additionally, the tool delivered a 108.33% return on investment, thanks to the optimisation of sensory processes and cost savings from avoiding customer loss and improving supply chain flexibility.
SENSESBIT not only optimised sensory workflows—it also reinforced data-driven decision-making within the company. A vital step forward in the beverage industry, where quality is essential.
