for what

What is SENSESBIT for?

Our software responds to the needs of the different departments of your organisation, adapting perfectly to each of their requirements.

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Increase your sales

The effectiveness of the sales process and the conversion rate depends directly on the sensory value of the product. Aspects such as the colour, smell, texture or taste of a product directly influence consumers.

If you wish to optimize your sales process, with SENSESBIT you will be able to:

  • Invest in the differentiating attributes of your product that the customer actually perceives and target your promotion to them.
  • Design and implement your positioning strategy and base product formulation on sensory criteria (e.g. packaging vs. product quality).
  • Use sensory elements to increase your sales at, for example, large retail chains
  • Identify sensory insights (what the customer is not able to say, but values so much as to reject or love the product on the market)
  • Maintain a monitoring system against your competitors in order to know their positioning and if something has changed in the formula

Ensure quality

The quality of your product is measured against the competition and against similar products.

If you wish to ensure the highest production quality, with SENSESBIT you will be able to:

  • Identify modifications in the production department
  • Ensure traceability over time, identifying the batches showing incidents or anomalies
  • Managing your panel of trained tasters and their validation
  • Calibration pursuant to ISO standards when required due to objective criteria
  • Take action on an objective basis with respect to the product.
  • Orienting the final price of the product in relation to quality

Focus your R&D

Innovation is part of an organisation's regular strategy for economic sustainability. Anticipate the market before launching products through sensory testing of prototypes.

If you wish to optimize your market release process, with SENSESBIT you will be able to:

  • Avoid incurring unwanted production and marketing costs.
  • Adapt the production process based on the sampling results.
  • Adapt your product to new markets with different cultural connotations.
  • Reformulate the product and optimise it: reducing or modifying ingredients by those that add value, changing the raw material supplier, etc.
 

Sensory analysis at your fingertips

Request your demo and discover the most relevant sensory key drivers to guarantee the success of your product on the marketRequest your demo and discover the most relevant sensory key drivers to guarantee the success of your product on the market.