The Challenge
When launching a new private label product, retailers know technical and price specs aren’t always enough.
In this case, several suppliers offered hummus with nearly identical claims: same ingredients, same quality standards… but not necessarily the same sensory impact.
The team needed a tool to:
-
Compare samples from the consumer’s point of view
-
Measure key attributes like texture, balance, intensity
-
Identify which one would perform best against category leaders
-
Back up the final decision with data, not opinion
-
Reduce the risk of launching a poorly received product
The Solution
The retailer used Sensesbit to conduct a structured sensory benchmark between three supplier options.
This allowed them to:
-
Define key sensory attributes for the category: creaminess, intensity, natural taste, aftertaste, balance
-
Run a consumer test with frequent hummus buyers
-
Capture results directly into the platform with comparative visualizations
-
Analyze statistical differences in preference and attribute performance
-
Justify supplier selection not just by cost, but by proven sensory performance
-
Document the entire decision process for future sourcing rounds
The Results
This approach allowed the retailer to make a more confident, consumer-centric purchasing decision.
They avoided lengthy internal debates over “technically similar” products and focused instead on what truly matters: customer perception.
The chosen supplier not only delivered on price and specs—but also offered the best validated sensory experience.
The process is now being adopted as a standard in future private label launches, especially in categories where taste, texture, or sensory quality are critical.
Sensesbit enabled the team to move from intuition-based sourcing to decisions backed by structured, replicable, and defensible data.
.png?width=1024&height=1024&name=Tarifas%20SENSESBIT%2025%20(UY).png)