The world's first Agentic Sensory AI

From weeks
to hours.

This is how fast R&D and Quality teams make decisions with Sensesbit.

Over 50 companies are already making product decisions based on real consumer data. No intuition. No waiting. No risk.

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COMPANIES ALREADY DECIDING WITH DATA

Rioja DO
Félix Solís
Congelados de Navarra
Quesecrem
COVAP
Venado
D1
Monterrei DO
Atmeller Origen
Alianza Team
Ecom
Confiteca
Neboda Farms

SECURE DATA & GUARANTEED REGULATORY COMPLIANCE

Bureau Veritas certified ISO 27001 Bureau Veritas certified ISO 9001

Do any of these problems sound familiar?

Slow processes

  • Validating supplier changes takes weeks
  • Uncontrolled R&D iterations drive up costs
  • Products reach market too late
  • Projects start from scratch, duplicating effort

Decisions without validated data

  • Expensive tastings with no defensible outcomes
  • Sensory results that don't translate into decisions
  • No clear go / no-go criteria
  • Quality, R&D, and Marketing operating in disconnected silos

Errors that cost millions

  • 80% of product launches fail
  • Untraceable decisions that repeat and escalate errors
  • Batch releases with no control or final validation

The problem isn't the lack of data. It's the lack of speed to convert them into decisions.

A complete system. From consumer perception to business decision.

No slow external studies. No Excel. No endless meetings.

  1. Sensory capture with an internal panel or real consumers

    • You design the study and run it with agility
    • Your panel evaluates instantly, from any device
    • Data feeds directly into the software
  2. Analysis with Sensesbit — results in minutes

    • Sensesbit and our sensory AI amplify, cross-reference, and process the data
    • Identifies consumer patterns and preferences
    • Generates reports ready for decision-making
  3. Clear decisions for your team

    • Go/no-go criteria based on real data
    • Direct integration with R&D, Quality, and Marketing
    • Full traceability of every decision

Results that are measured.
Not promises.

  • +11%

    Improvement in return on investment

  • +8-12%

    Increase in sales

  • +30%

    Product emotional resonance

  • +40%

    Loyalty and engagement

  • 66-75%

    Reduction in time per stage

  • 80-90%

    Elimination of manual errors

Technology developed from scientific research in collaboration with the University of Santiago de Compostela.

On average, a project that previously took 20 days is now completed in less than a week. Decision-process errors are reduced by 80–90% thanks to automated sensory insights.

Designed for the teams that need it most.

Quality Director / Quality Manager

Your challenge:

Slow approval processes, subjective decisions, and a lack of standardised criteria across sites and batches.

With Sensesbit:

You validate suppliers with objective sensory criteria, detect deviations before they impact the product, and ensure full traceability in every decision.

R&D Director / Innovation Director

Your challenge:

Long development cycles, too many prototypes to evaluate, and a lack of fast feedback from real consumers to prioritise.

With Sensesbit:

You launch products faster, have clear data-based go/no-go criteria, and reduce time-to-market by 66–75%.

Marketing Director / Consumer Insights Director

Your challenge:

Consumer data is fragmented, sensory studies are slow to analyse, and it’s difficult to translate what consumers perceive into clear decisions for claims, positioning, and communication.

With Sensesbit:

You validate claims with real consumers, identify the attributes that drive purchase, benchmark against competitors, and turn sensory data into actionable insights for faster, evidence-based marketing decisions.

Companies already making better decisions.

"With Sensesbit we run sensory tests that used to require a great deal of effort simply and efficiently. Information no longer gets lost in the process or fails to reach the analysis stage. We work with our panels using mobile devices, obtain real-time results, and integrate technical information to make smarter, more consistent decisions. It gives us speed and effectiveness, and allows us to make decisions that we previously, in some cases, never got around to making."

PhD, Maria Cardona Morales Corporate Quality & Non-Quality Director · Familia Martínez

"With Sensesbit we are able to digitalise our entire tasting and sensory analysis process for our products, which gives us tremendous efficiency both in current launches and in future data for new ones."

Rubén Hidalgo Impact Investment Director · Grupo Central Lechera Asturiana

"With Sensesbit I have saved hours, avoided frustrations when things don't work as expected, and above all gained visibility of results that are quite straightforward to translate into understanding."

Antonio Palacios Oenologist at Crusoe Treasure · Sensory Analysis Expert, Universidad de La Rioja

Ready to reduce
your time-to-market?

Over 50 food companies are already making faster, lower-risk decisions. Yours could be next.

Request a free demo

FAQ

Frequently asked questions

What is Sensesbit & AI?

Sensesbit & AI is the first Sensory AI on the market, designed specifically to streamline sensory analysis and orient it towards business decision-making. It combines sensory science, advanced statistics and artificial intelligence to turn consumer perceptions into clear, comparable and defensible decisions.

What makes a Sensory AI different from a traditional AI?

A traditional AI processes generic data. A Sensory AI is designed to understand how sensory data is generated, interpreted and used, and how it impacts real product, innovation and market decisions.

It is not limited to processing data or text. It is built from sensory science, incorporating advanced statistics, interpretation frameworks and industrial knowledge to transform complex results into actionable recommendations.

Why does sensory analysis require a specific artificial intelligence?

Because sensory data is neither neutral nor self-evident. Understanding attributes, preferences and acceptance requires context, expertise and interpretative criteria. A Sensory AI allows to scale that expert knowledge and reduce uncertainty in critical product, innovation and market decisions.

How is the intelligence of Sensesbit & AI built?

Sensesbit & AI is not a conventional "trained model". It is a decision system designed to transform sensory data into defensible business recommendations. Its intelligence comes from the combination of:

  • Sensory analytics and data science, which turn tasting data into robust, comparable metrics.
  • An industrial decision-making framework, developed and validated in real projects, launches and decision-making committees in the food and beverage industry.
  • Next-generation generative AI, which produces clear, executive-level and traceable business interpretations based on evidence, not opinion.

The result: scenarios, predictions, risks and supporting arguments ready for management and decision-making committees.

What kind of decisions does Sensesbit & AI help to make?

Sensesbit & AI helps make critical decisions across the entire product lifecycle, from quality and innovation to business impact.

Strategic decisions

  • Which product to launch or prioritise
  • How to position it against the competition
  • Which scenarios are most likely to succeed

Quality and product decisions

  • Which sensory attributes explain acceptance or rejection
  • How to optimise a recipe or formulation without compromising the brand
  • How to maintain sensory consistency over time

Business decisions

  • Which claims can be supported by sensory evidence
  • What level of risk each alternative involves
  • What economic impact a specific sensory improvement delivers

All this can happen even before reaching the market, reducing uncertainty and increasing the probability of success of every decision.

Who is Sensesbit & AI for?

It is designed for decision-making teams: innovation, R&D, quality, marketing, insights and strategy, in industries where consumer perception directly conditions product success, such as food, beverages, cosmetics, health, retail or consumer goods.

Is it a technical tool for sensory experts only?

No. It is designed for both sensory experts and business profiles. It delivers clear, comparable insights that support decision-making in innovation, quality, marketing, strategy and executive committees.

What kind of results does Sensesbit & AI deliver?

Sensesbit & AI does not simply display results or generate reports. In addition to analysing sensory data with advanced statistics and artificial intelligence, it translates those results into actionable recommendations, ready to support real business decisions.

Thanks to its integrated sensory interpretation and decision framework, Sensesbit & AI provides:

  • Clear insights into what works and why
  • Comparable scenarios across product alternatives
  • Predictions of acceptance and risk
  • Estimates of the economic impact associated with each decision

The outcome is not just better-analysed data, but actionable criteria that enable confident decision-making, something no other sensory software offers today.

Is a secure and reliable artificial intelligence?

Yes. Sensesbit & AI is auditable, traceable and compatible with ISO sensory standards. It is designed to work with industrial data securely and to support decisions involving investment, risk and economic return.

Want to know more?

Write to us at sales@sensesbit.com and let our team guide you with personalised advice on how our sensory AI can empower your business.

You can also request a demo and see our most advanced software in action.