AUTHOR

Maruxa Quiroga

Sensesbit & TasteLab CEO, technology company specialized in sensory analysis. We have developed a Sensory Intelligence SaaS platform that allows companies to measure consumer perception and user experience through artificial intelligence.

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Stories by Maruxa

SensoryAnalysis

The colour of change

Discover why food brands are reformulating and how sensory testing becomes essential.

Maruxa Quiroga Oct 29, 2025
FoodTech

Sensory Nostalgia as an Innovation Strategy

Discover in marketing trends: sensory nostalgia as a tool to innovate in product development and to emotionally connectwith the consumer.

Maruxa Quiroga Oct 21, 2025

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