Case study: Naturuel

The challenge

In the competitive gourmet meat sector, Naturuel Corporación Agroalimentaria faced a key challenge: improve its sensory evaluation processes to ensure the highest product quality while maintaining its commitment to health, flavour and sustainability. The company needed a solution that would support quick, well-informed decisions at every stage of production without compromising the quality of its products.

The solution

Looking for an efficient, responsive solution, Naturuel discovered Sensesbit, a technology tool that helped the company significantly improve its sensory processes. After exploring several options, it chose Sensesbit for its ability to provide fast, more efficient analysis that supported decisions in real time.

In its original customer story, Naturuel reports the following changes after implementing Sensesbit:

• Improved its sensory evaluation process to ensure consistent product quality.
• Conducted more tasting sessions thanks to the speed of the tool, obtaining faster, more reliable analysis.
• Improved evaluation of its products in retail settings, supporting customer loyalty.
• Increased the repurchase rate by ensuring that all products met consumers’ expectations.

The results

Naturuel’s original Spanish customer story reports improvements in several areas:

• More efficient sensory evaluation processes, supporting quick, well-informed decisions at every stage.
• A higher repurchase rate, thanks to products that consistently met the high quality standards consumers expected.
• Improved tasting sessions, leading to better evaluation and greater consumer satisfaction.

The original customer story also reports stronger customer loyalty.