Costs and resources
Identify potential savings in product development, sensory testing sessions and external research.
Sensory ROI Calculator
How much value can sensory analysis generate for your business?
Discover the financial return Sensesbit can deliver across your operations. Calculate potential savings in reformulations, sensory testing sessions and external research, as well as the value you could unlock through better-validated product launches and faster decision-making.
Tailor the calculation to your company's data and estimate the financial impact of integrating digital sensory analysis into your innovation and product development processes.
Calculate your sensory ROI
Sensory analysis informs decisions that directly affect development costs, team efficiency and the commercial success of product launches.
This calculator translates that impact into measurable financial indicators. By combining market research benchmarks with data from your own operations, you can estimate the value Sensesbit could bring to your organisation.
Calculate your potential savings
Explore the financial impact of your decisions
Product development
Explore opportunities to optimise reformulations and improve product launch validation.
Estimated return
Compare different scenarios and discover the financial value Sensesbit could generate across your operations.
A calculation based on market benchmarks and your business data
The calculator combines financial benchmarks from publicly available industry studies and reports with customisable variables based on your operations.
Preloaded values provide an initial scenario based on documented market estimates. You can adjust them to reflect your actual costs, volumes and business objectives.
The result is an indicative estimate that helps you assess the financial potential of integrating digital sensory analysis into your processes.
Una mirada a la plataforma
Imágenes de la plataforma Sensesbit para conocer el entorno que acompaña a tus estudios sensoriales.
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Sensesbit en acción
Conoce Sensesbit a través del vídeo de presentación de la plataforma.
From your data to an estimated return on investment
Build a financial scenario tailored to your organisation in just a few steps.
Select your industry
Choose Food & Beverage or Cosmetics & Beauty to load the relevant industry benchmarks.
Enter your operational data
Add your annual product launches, sales per product and costs associated with development and testing processes.
Adjust improvement drivers
Customise reduction and improvement percentages to simulate different Sensesbit adoption scenarios.
Review your estimated return
See the value generated, potential cost savings, net benefit and return on investment compared with the annual licence fee.
Antes de empezar
¿Qué necesito para utilizar la calculadora?
Puedes introducir tus datos y ajustar los valores que quieras analizar.
¿Los resultados son una garantía de ahorro?
No. Son estimaciones que dependen de los datos y supuestos introducidos. Revisa el escenario antes de utilizarlo para tomar decisiones.
¿Cómo accedo al recurso?
Completa el formulario para acceder a la calculadora interactiva y explorar tu propio escenario.
What if you could measure the value of every sensory decision?
Discover how Sensesbit can improve the financial performance of your processes. Enter your data, explore different scenarios and calculate the potential return on your investment.
Calculate my sensory ROIFrequently Asked Questions About Sensory ROI
What is the ROI of sensory analysis?
It is the financial return a company gets from investing in sensory analysis, measured as the value generated against its cost. It includes direct savings, such as fewer reformulations, sensory sessions and external studies, and value recovered through better-validated launches and faster decisions.
How do you calculate the ROI of sensory analysis?
Subtract the cost of the investment from the value generated and divide by that cost: ROI = (value generated − investment) / investment × 100. In the Sensesbit calculator, the value generated combines savings in development and testing costs with improved launch performance, compared with the annual licence fee.
Where does sensory analysis software generate savings?
In three main areas: fewer reformulation cycles, faster and cheaper sensory sessions to run and analyse, and less reliance on external research. On top of that comes the value of reducing failed launches by validating products better with consumers.
Why does sensory analysis reduce the risk of a failed product launch?
Because it uses real consumer data to validate whether a product works before it reaches the market, instead of relying on the team’s intuition. Spotting unconvincing attributes early prevents late reformulations and launches with low acceptance.
Which industries is the sensory ROI calculator designed for?
It is built for Food & Beverage and Cosmetics & Beauty, with specific industry benchmarks for each that you can adjust to your company.
Where do the calculator’s benchmark values come from?
From publicly available industry studies and reports, which provide documented orders of magnitude for an initial scenario. All values can be adjusted to reflect your actual costs, volumes and objectives.
What company data do I need to calculate my ROI?
Your annual product launches, sales per product and the costs of development and sensory testing (sessions, reformulations and external research). With that, you can simulate different improvement scenarios.
How long does it take to calculate my sensory ROI?
Less than 5 minutes. Select your industry, enter your data, adjust the improvement drivers and get the value generated, savings, net benefit and estimated ROI.
What is the difference between traditional and digital sensory analysis?
Traditional sensory analysis relies on paper forms or spreadsheets and manual data collection and analysis. Digital sensory analysis brings session design, response collection and statistical analysis together on one platform, reducing time and errors and making it easier to scale studies.