Implementation of a precise sensory analysis process to ensure the product’s flavor remained unchanged after replacing its main aroma.
Sensory ROI™ — The New Standard for Product Success
Manage your industrial processes by focusing on the consumer and measure their experience throughout the entire lifecycle
Automated and integrated statistics for informed decision making
Here’s all the good stuff you can get
Outside impact

Outside impact
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Customizable
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Customizable
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Flexible criteria

Flexible criteria
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Big picture

Big Picture
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Outside impact
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Customizable
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Flexible criteria
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Big Picture
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OUR CLIENTS
Companies we’ve worked with
CHALLENGE
Qualify the supplier of a key ingredient, ensuring that each batch met the standards for sensory quality, consistency, and taste—preventing ingredient changes from affecting consumer perception and overall product quality.
SOLUTION
The company adopted SENSESBIT to streamline sensory analysis and ensure ingredient changes didn't affect product quality. Using tests like triangle tests and real-time results, they quickly validated sensory consistency across batches.
RESULTS
Implementation of a precise sensory analysis process using discriminative tests to identify sensory differences in ingredient samples.
CHALLENGE
The supplier of their iconic flavor disappears. A new one must be qualified without the consumer noticing any difference. Time is critical—any variation in taste could cost millions in customer loyalty and sales.
SOLUTION
SENSESBIT was key. The company used our SaaS to run rigorous and efficient sensory tests, including triangle tests on the main product with expert panelists, and acceptance tests on a secondary product (with the same aroma in lower concentration) involving children and parents.
RESULTS
CHALLENGE
A salted peanut manufacturer was experiencing lower market acceptance compared to competitors, without a clear understanding of why.
SOLUTION: Penalty Analysis
The manufacturer turned to SENSESBIT to identify which product attributes were negatively impacting consumer perception. Penalty Analysis measures how deviations in sensory attributes—such as a flavor being too strong or too weak—affect overall product acceptance.
RESULTS
It was found that salt levels were higher than in competing products, leading to a less favorable sensory experience and negatively impacting consumer acceptance.
CHALLENGE
Optimize sensory processes to ensure quality and make more informed decisions.
SOLUTION
Seeking a solution to digitalize and streamline their processes, Nueva Pescanova discovered SENSESBIT, a technological tool designed to transform sensory data management. After evaluating other options, they chose SENSESBIT for its specialized approach, ease of implementation, and real-time statistical analysis capabilities.
RESULTS
More efficient, reliable processes aligned with strategic goals.
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Need clarification?
What is Sensesbit?
SENSESBIT is a software as a service (SaaS) specialized in sensory analysis.
What requirements does my device need to use Sensesbit?
You only need internet access and a web browser.
How do you access the platform?
From the log in, enter your username and password to access your administrator area.
What type of device can I access Sensesbit with?
You can access from any device, such as computer, tablet or mobile, regardless of operating system.
Do I need any add-on software to Sensesbit?
You don't need any additional program. Sensesbit covers the whole process of sensory analysis, from the consumer survey to the results and statistical analysis
Does the consumer access the same Sensesbit platform as I do?
In SENSESBIT there are three roles:
- Administrator: Access to all necessary modules to perform sensory analysis.
- Consumer: Access by entering a survey code that directs you to the proper survey.
- Judge: Access a similar section as the Consumer, but with surveys on more complex product attributes.
Do you offer technical support?
Yes, we offer technical assistance and online or telephone training by specialized personnel.
Could I see how Sensesbit works?
Yes, request a demo and we will contact you.
Are the results downloadable?
Yes, you can download them into a spreadsheet, and SENSESBIT generates an automatic report for agile decision making.
How long will it take to get the test results?
The results are instantaneous.
Secure and reliable sensory analysis software
Complying with security standards
ISO 27001 · ISO 9001 · Pruebas de penetración · Auditoría interna · Procedimientos acordes con el RGPD
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